Amazon’s New GTIN Stickerless Program Explained

December 23, 2023

FBA: Amazon's New GTIN Stickerless Program


Amazon sellers continuously seek ways to optimize their operations, reduce costs, and increase efficiency. The Amazon Stickerless program emerges as a significant solution, especially for those utilizing Fulfillment by Amazon (FBA). This comprehensive guide delves into the intricacies of using manufacturer barcodes within the FBA framework, focusing on the Stickerless program and its operational benefits.

Understanding Amazon’s Stickerless Program

What is the Stickerless Program?

The Stickerless program is Amazon’s initiative allowing sellers to use the Global Trade Item Number (GTIN) of their products instead of the Amazon-specific barcodes for tracking items within the FBA. This system leverages existing manufacturer barcodes, such as UPCs, EANs, or ISBNs, facilitating a more streamlined process.

How Does It Work?

When a seller opts for the Stickerless program, they can send their inventory to Amazon’s fulfillment centers without the need for additional Amazon barcode labels. Amazon’s advanced tracking system uses the existing manufacturer barcode to track, store, and manage these products.

Benefits of Using Manufacturer Barcodes

Cost Efficiency: Eliminates the expenses associated with printing and applying Amazon-specific barcode labels.

Time Savings: Reduces the time spent on labeling, allowing sellers to focus on other aspects of their business.

Streamlined Inventory Management: Enhances inventory tracking and management efficiency, as products are managed using their original GTINs.

Environmental Impact: Reduces waste by minimizing the use of additional labeling materials.

Eligibility Criteria for the Stickerless Program

To participate in the Stickerless program, sellers must meet specific criteria:

Valid GTINs: Products must have a legitimate and scannable GTIN (UPC, EAN, or ISBN).
Consistent Packaging: Products should be consistently packaged and barcoded by the manufacturer.
Compliance with Amazon’s Policies: Adherence to all Amazon FBA and product guidelines is essential.

Implementing Manufacturer Barcodes in FBA Operations

Changing Listings in Bulk

Amazon provides tools for sellers to update their listings in bulk to switch to manufacturer barcodes. This process involves:

1. Accessing the ‘Inventory’ tab in Seller Central.
2. Selecting the products to switch.
3. Updating the listing details to reflect the use of manufacturer barcodes.

Specific Workflows in Seller Central

Seller Central offers various workflows to assist sellers in managing their inventory using manufacturer barcodes, such as:

Inventory Tracking: Monitoring stock levels using GTINs.
Order Fulfillment: Streamlining the fulfillment process as Amazon directly scans the manufacturer barcode.
Returns Management: Handling returns more efficiently with the original barcodes.


The Amazon Stickerless program offers a valuable opportunity for sellers to enhance their operational efficiency, reduce costs, and manage their inventory more effectively. By leveraging manufacturer barcodes, sellers can streamline their FBA operations, contributing to a more sustainable and cost-effective business model. This guide aims to empower Amazon sellers with the knowledge and tools necessary to successfully implement and benefit from the Stickerless program.

Download Amazon Seller University PDF – Stickerless: Eliminate Amazon Barcode Labelling by using product GTINs

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