Custom Packaging Solutions

At Snapl, we provide custom packaging solutions that go far beyond simple shipping boxes. Packaging is one of the most influential factors in a supply chain—it affects freight costs, compliance with Amazon and retail programs, product protection, sustainability, and the overall customer experience. As a technology-driven 3PL partner, we design, source, and execute custom packaging programs that align with logistics requirements while also delivering on brand presentation.

Our packaging services are fully integrated into our fulfillment operations. With facilities in New Jersey and a Class 3 Public Bonded warehouse in South Hadley, MA, we are equipped to manage packaging programs for ecommerce brands, Amazon FBA and FBM sellers, subscription businesses, and national retailers. Whether you need branded subscription boxes, influencer PR kits, Amazon FBA prep and labeling, or pallet displays for Costco and Target, Snapl delivers packaging that is retail-compliant, cost-optimized, and fulfillment-ready.

Why Custom Packaging Matters in 3PL Fulfillment

The importance of packaging is often underestimated. In reality, packaging is one of the most powerful levers for controlling supply chain efficiency and customer satisfaction. Well-designed packaging reduces freight costs by eliminating wasted space and minimizing DIM weight, ensures compliance with retailer and marketplace requirements, and creates a powerful impression during unboxing.

Working with a 3PL like Snapl allows your packaging strategy to be managed by logistics experts who understand how design decisions affect downstream fulfillment. By combining custom packaging services with kitting, co-packing, and bonded warehousing, we ensure that every order leaves our facility on time, in compliance, and ready to deliver a strong brand impression.

The advantages of custom packaging include:

Lower Shipping Costs: Right-sized cartons reduce dimensional weight and carrier surcharges.
Stronger Retail Compliance: Packaging aligned with Amazon FBA prep requirements, Walmart shelf-ready guidelines, and Target display standards prevents costly chargebacks.
Improved Customer Experience: Premium packaging enhances unboxing, subscription programs, and influencer campaigns.
Better Product Protection: Durable, well-structured packaging reduces damages, returns, and lost revenue.
Sustainability Alignment: Eco-friendly materials and optimized designs meet consumer demand and retailer ESG expectations.

Our Experience in Custom Packaging Programs

Over the years, Snapl has delivered packaging projects across industries, ranging from emerging ecommerce startups to established retail brands. Our packaging programs are designed to balance branding, functionality, and compliance.

For beauty and cosmetics brands, we have built subscription boxes, influencer mailers, and shelf-ready packaging that elevate the unboxing experience and comply with strict retail packaging requirements.
For food and beverage companies, we have managed bundled variety packs, club-store displays, and retail-ready cartons for Target, Costco, and Amazon Fresh, ensuring packaging meets FDA and retailer standards.
For consumer goods brands, we have executed national campaigns with dump bins, pallet displays, and end caps designed for strength, visibility, and compliance with big-box retailer guidelines.
For importers, we provide bonded packaging services within our Class 3 Public Bonded facility in South Hadley, MA, ensuring that imported goods remain secure and compliant while awaiting customs clearance.

Our experience spans projects of every size, from 150-unit pilot runs to 50,000+ retail displays. With deep knowledge of GS1-128 label formats, Amazon FNSKUs, Walmart ticketing, palletization standards, and EDI requirements, we ensure packaging programs move seamlessly through the supply chain without delays or penalties.

Types of Custom Packaging We Provide

Snapl offers a full suite of packaging solutions to serve ecommerce, retail, and promotional needs.

Ecommerce Packaging: We produce branded corrugated shippers, die-cut mailers, and eco-friendly mailers that are right-sized for shipping while reducing waste. Our ecommerce packaging enhances the unboxing experience while cutting costs on dimensional weight.

Branded Inner Packaging: From printed rigid boxes and folding cartons to molded fiber inserts, pulp trays, tissue, and tamper-evident seals, we provide solutions that elevate your brand presentation and protect your products.

Specialty & Promotional Packaging: We design and assemble influencer PR kits, subscription boxes with inserts, and seasonal gift packs that help brands stand out. These programs can be produced in small pilot runs or scaled for larger campaigns.

Retail Displays and Point-of-Purchase Packaging

Retail success often comes down to how your product is presented on the shelf. Snapl’s 3PL packaging team specializes in retail display packaging and point-of-purchase (POP) solutions that are designed for compliance, durability, and consumer impact.

We assemble pallet displays, club-store packs, dump bins, end caps, and shelf-ready packaging (SRP) that meet the strict requirements of retailers like Costco, Sam’s Club, Target, and Walmart. Our team also handles smaller merchandising solutions such as PDQs, clip strips, and gravity feeds that drive sales in high-traffic aisles.

Every retail display program undergoes structural testing, branding verification, and compliance checks before leaving our facility. With scalable co-packing lines, we manage both 200-unit regional tests and 10,000+ display national rollouts with precision and speed.

Compliance Across Channels

One of the biggest challenges in packaging is compliance, and Snapl builds compliance into every project we manage.

For Amazon FBA and FBM, we handle overboxing, poly-bagging, FNSKU labeling, suffocation warnings, and carton prep.
For big-box retailers, we manage GS1-128 labels, price ticketing, master case requirements, palletization patterns, and EDI compliance.
For bonded projects, our South Hadley facility provides secure packaging services under U.S. Customs regulations, ensuring imports remain compliant while awaiting clearance.
With EDI integration and WMS tracking, we provide real-time visibility into packaging workflows, ASNs, and retailer scorecards.

Our Custom Packaging Process

We follow a structured process to ensure packaging programs are delivered on time, on budget, and in compliance.

Discovery & Planning: We gather SKU dimensions, weights, sales forecasts, and channel requirements.
Design & Engineering: Our team creates dielines, structural designs, and material recommendations.
Sampling & Testing: We provide white samples, pilot runs, transit testing, and retailer proofing.
Sourcing & Production: We align with suppliers to balance MOQs, lead times, and cost.
Kitting & Co-Packing: Dedicated lines execute assembly, supported by SOPs, QC, and audit trails.
Quality Control: AQL inspections, barcode validation, weigh checks, and photo documentation ensure accuracy.
Continuous Optimization: Post-launch, we analyze damage rates, dimensional weight, pick efficiency, and customer feedback to optimize packaging ROI.

Sustainable Packaging Solutions

Sustainability is no longer optional—it is a requirement from both retailers and consumers. Snapl helps brands integrate eco-friendly packaging into their supply chain.

We design right-sized packaging that reduces void space and dimensional shipping costs, source recyclable and FSC-certified substrates, and use molded fiber inserts as an alternative to plastics. We also support soy-based inks, aqueous coatings, and low-VOC finishes for brands prioritizing greener printing. For returns and circular programs, we design reusable packaging. Our reporting tools provide data on material usage, waste diversion, and carbon reduction, supporting ESG initiatives and retailer sustainability scorecards.

Why Brands Choose Snapl

Brands choose Snapl because we combine packaging expertise, fulfillment integration, and bonded capabilities.

Proven experience with Amazon, Target, Walmart, and Costco programs
Bonded and non-bonded capacity for both imports and domestic goods
Value-added services including re-labeling, gift wrapping, promotional kitting, and rework
Scalable operations from 150 influencer kits to 50,000+ retail displays
Visibility and transparency through WMS tracking, photo documentation, and compliance reporting

With Snapl, you gain a partner who understands packaging not just as a marketing tool, but as a logistics solution.

Get Started with Custom Packaging

To start a custom packaging project, provide us with your SKU list, dimensions, weights, forecasted volumes, retailer or FBA requirements, brand assets, and target launch date. We’ll create a detailed proposal that includes packaging options, pricing, and a fulfillment timeline.

At Snapl, our mission is to build packaging that is efficient, compliant, and brand-focused. From ecommerce fulfillment to bonded imports and retail-ready displays, our team delivers packaging that strengthens supply chains and elevates customer experiences.