Supporting Faire Wholesale Growth

Selling on Faire has quickly become one of the most effective ways for brands to scale into wholesale. With access to thousands of independent retailers, Faire allows emerging and established brands to grow visibility, capture bulk orders, and build long-term boutique relationships.

But behind the opportunity lies operational complexity. Unlike direct-to-consumer (DTC) orders that are relatively straightforward, Faire orders often come with strict ship-by dates, specialized packaging needs, and multi-SKU pick lists. Managing this in-house can become overwhelming, especially when inventory must stay accurate across Faire, Shopify, Amazon, and retail programs simultaneously.

That’s why more brands are outsourcing fulfillment to third-party logistics (3PL) providers. By using a 3PL like Snapl, integrated with Shipedge and Shopify’s Faire plugin, brands can automate order flows, ensure inventory accuracy, and deliver boutique-ready shipments that keep retailers coming back.

The Unique Operational Demands of Faire

Selling wholesale through Faire is not the same as shipping DTC. Brands face specific operational challenges that can strain internal resources:

• High SKU Mix With Small Order Quantities
  Boutiques often order a wide range of SKUs in small quantities. This increases pick/pack complexity and requires strong warehouse systems to avoid errors.
• Strict Ship-By Deadlines
  Faire enforces shipping windows. Missing deadlines risks canceled orders, poor marketplace rankings, and lost reorders.
• Specialty Packaging and Kitting
  Wholesale orders frequently require case packs, display-ready cartons, or seasonal kits. Fulfillment must adapt quickly without slowing down operations.
• Multi-Channel Inventory Pressure
  Most Faire brands sell through multiple channels. Inventory must be accurate across Shopify, Amazon, Faire, and other sales streams to avoid oversells and backorders.
• Seasonality and Spikes
  Faire order volumes often surge during Q4 and market weeks, requiring scalable fulfillment capacity that most in-house teams cannot flexibly provide.

Why Faire Brands Choose 3PLs

A 3PL partner isn’t just about storage—it’s about removing operational roadblocks so brands can focus on sales and growth. The key benefits include:

Faster Turnaround Times

3PLs are designed for speed. With established labor processes, optimized picking paths, and scalable teams, a 3PL ensures Faire orders ship within SLA windows without straining your internal resources.

Inventory Accuracy Across Channels

Shipedge acts as a single source of truth. Inventory updates flow automatically between Shopify, Faire, and your 3PL, preventing overselling during busy seasons or new product drops.

Wholesale-Ready Packaging and Compliance

Faire retailers expect professional, boutique-ready packaging. A 3PL handles carton labeling, batch/lot codes, UPC/EAN checks, tamper-evident seals, and protective packaging so every order arrives retail-ready.

Flexible Capacity for Growth

From Q4 surges to unexpected viral demand, 3PLs flex labor, storage, and fulfillment capacity. This flexibility protects brands from being bottlenecked by space or staffing limitations.

Data and Forecasting

With systems like Shipedge, brands gain visibility into SKU-level velocity, order cadence, and shipping performance—fuel for smarter production planning and MOQ strategies.

The Shipedge–Shopify–Faire Integration

One of the biggest pain points for Faire sellers is managing orders across platforms. Snapl’s integration makes this seamless:

1. Faire to Shopify
   Shopify’s Faire plugin automatically pulls wholesale orders and syncs product variants.
2. Shopify to Shipedge
   Orders flow into Shipedge, our warehouse management system, with no manual CSVs or re-entry.
3. Fulfillment by Snapl
   We pick, pack, and prepare wholesale orders according to Faire requirements and your brand standards.
4. Shipedge to Shopify
   Tracking numbers and inventory adjustments post back to Shopify automatically.
5. Shopify to Faire
   Shopify updates Faire, ensuring buyers see real-time tracking and order status.

This closed-loop system eliminates errors, manual work, and overselling—while protecting your Faire marketplace performance.

Workflows Tailored for Faire Sellers

A strong 3PL builds operational workflows that match the unique needs of Faire wholesale:

• SKU and Bundle Setup
  Map Shopify variants to Shipedge SKUs, define case packs, and configure kits or bundles for seasonal sets.
• Receiving and Putaway
  ASN-based receiving with quantity verification, batch/lot tracking, and damage checks.
• Pick and Pack Standards
  Wholesale cartonization rules, boutique-friendly labeling, and retailer-specific inserts.
• Shipping Profiles
  Optimized small-parcel and LTL/FTL shipping methods tuned to Faire’s requirements.
• Returns Management
  Inspection, restock, and condition coding, with reporting loops for continuous quality improvement.

Presentation, Compliance, and Retailer Experience

Faire buyers are not just buying product—they’re buying a brand experience. Packaging and compliance play a major role in repeat orders:

• Retail-Ready Labeling – Proper carton and product labels with scannable barcodes.
• Protective Packaging – Right-sized cartons, void fill, and handling for fragile products.
• Lot/Batch Traceability – Enables targeted recalls and compliance with retailer requirements.
• Sustainable Options – Eco-friendly packaging that aligns with ESG goals and retailer expectations.

Implementation Timeline for Faire Integration

Week 1 – Setup
Connect Shopify to Faire, integrate Shopify with Shipedge, and map all SKUs.

Week 2 – Testing
Receive inventory, process pilot orders, confirm workflows, labels, and packaging standards.

Week 3 – Go Live
Enable live sync, monitor ship-by SLAs, and optimize fulfillment processes.

Checklist for Brands

• Shopify admin access with Faire plugin enabled
• Complete SKU list with case pack and kit definitions
• Labeling and packaging requirements
• Shipping cut-off times and carrier preferences
• RMA policies and return handling instructions

Why Faire Brands Partner with Snapl

• Seamless Technology – Native Shipedge integration with Shopify and Faire.
• Wholesale Expertise – Cartonization, kitting, labeling, and boutique-ready prep.
• Scalable Facilities – Locations in New Jersey and South Hadley, MA (bonded) for flexible storage and duty management.
• Compliance-First Approach – From lot tracking to retailer routing guides, Snapl ensures every shipment meets requirements.
• Value-Added Services – Kitting, gift sets, custom packaging, and co-packing to help brands stand out.